#696F78 Hex Color
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Close to the grey of a storm cloud, this blue shade carries a dusty, ashy undertone. The hex code #696f78 reads steady and dependable, a natural fit for finance or tech branding. Use it as a supporting tone rather than a full background, where it can turn muddy. White text passes AA on it at about 5.1:1 contrast, and terracotta or cream keep it from going flat.
Questions about #696f78
What is #696f78 in RGB, HSL and CMYK?
In RGB, #696f78 is rgb(105, 111, 120), in HSL hsl(216, 7%, 44%) and in CMYK 13%, 7%, 0%, 53%.
What colors pair well with #696f78?
Warm accents like terracotta, blush, or soft cream bring out its blue undertone and keep it from reading flat grey. For a cooler palette, try dusty teal or muted lavender.
Is #696f78 readable on white or black?
#696f78 has a 5.06:1 contrast ratio on white and 4.14:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.