#696C74 Hex Color
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Blue grey with a dusty, ashy cast. The hex code #696c74 is barely blue, more of a steel tone, and it reads steady rather than cheerful. That suits finance, tech, and healthcare palettes. Try it as a supporting tone beside burgundy or terracotta, which keep it from going flat. White text passes WCAG AA on it at about 5.3:1.
Questions about #696c74
What is #696c74 in RGB, HSL and CMYK?
In RGB, #696c74 is rgb(105, 108, 116), in HSL hsl(224, 5%, 43%) and in CMYK 9%, 7%, 0%, 55%.
What colors pair well with #696c74?
Warm, saturated accents like burgundy, terracotta, or mustard keep #696c74 from turning muddy. Cream and off-white backgrounds also lift it better than pure white.
Is #696c74 readable on white or black?
#696c74 has a 5.25:1 contrast ratio on white and 3.99:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.