#695430 Hex Color
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Not a rich chestnut or golden caramel, #695430 is a dark, dusty olive brown with very little saturation. That muted warmth gives it a serious, earthy character that suits vintage packaging, coffee, and outdoor branding. It can read muddy at full size, so treat it as a base behind cream or terracotta rather than an accent. White text sits comfortably on this hex code, with contrast near 7.2:1.
Questions about #695430
What is #695430 in RGB, HSL and CMYK?
In RGB, #695430 is rgb(105, 84, 48), in HSL hsl(38, 37%, 30%) and in CMYK 0%, 20%, 54%, 59%.
Does white text work on #695430?
Yes. White text on #695430 reaches about 7.2:1 contrast, well above the 4.5:1 WCAG AA threshold, so it passes for small body text. Light cream works too if pure white feels too stark.
What colors pair well with #695430?
Cream, terracotta, and muted teal all flatter #695430 without fighting its muted warmth. Skip bright yellows, since they make this dark brown look dingy by comparison.
Is #695430 readable on white or black?
#695430 has a 7.21:1 contrast ratio on white and 2.91:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.