#694F7E Hex Color
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#694f7e is a dark, muted purple with gray undertones and a matte, slightly cool finish. Its low saturation gives interfaces and branding a serious, mysterious mood without harshness. Use it as a supporting tone beside warm ivory or dusty rose; white text reaches about 7:1 contrast. The hex code for this color is #694f7e.
Questions about #694f7e
What is #694f7e in RGB, HSL and CMYK?
In RGB, #694f7e is rgb(105, 79, 126), in HSL hsl(273, 23%, 40%) and in CMYK 17%, 37%, 0%, 51%.
What colors pair well with #694f7e?
For a balanced palette, #694f7e pairs well with warm ivory, dusty rose, and soft beige, which offset its cool gray undertones without overpowering its muted depth or serious visual mood. White provides crisp contrast, while mauve creates a softer palette.
Is #694f7e warm or cool?
#694f7e reads as a cool, muted purple because its gray undertones soften the color and pull it away from warmer red or magenta, making it well suited to calm, serious layouts. Warm neutrals can keep it from feeling too subdued.
Is #694f7e readable on white or black?
#694f7e has a 6.95:1 contrast ratio on white and 3.02:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.