#694F38 Hex Color
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#694f38 is a dense, muted brown with a dusty, ashy character. It lacks high saturation, which makes it an excellent supporting element for vintage or organic branding where you need a serious, grounded tone. It works well for UI backgrounds, providing high contrast for white text. Use it sparingly, as its flat, dim quality can feel muddy if it covers too much surface area.
Questions about #694f38
What is #694f38 in RGB, HSL and CMYK?
In RGB, #694f38 is rgb(105, 79, 56), in HSL hsl(28, 30%, 32%) and in CMYK 0%, 25%, 47%, 59%.
What colors pair best with #694f38?
#694f38 works exceptionally well when balanced against creamy off-whites or soft sage greens, which highlight its organic, earthy quality without competing for attention. Using it alongside light neutrals prevents the space from feeling too heavy or muddy.
Does #694f38 function well as a text background?
#694f38 creates a strong, readable foundation for white text, offering a sophisticated alternative to pure black or dark gray in user interfaces. Because it is a dense, muted brown, it maintains excellent contrast while feeling softer on the eyes.
Is #694f38 readable on white or black?
#694f38 has a 7.56:1 contrast ratio on white and 2.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.