#694E3E Hex Color
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#694e3e is a dark, muted brown with warm gray undertones and a matte, dusty appearance. Its low saturation gives branding, coffee, chocolate, tobacco, and vintage designs a serious, grounded mood. Use it as a supporting tone beside cream or faded olive, rather than across every surface. White text has strong 7.6:1 contrast. The hex code is #694e3e.
Questions about #694e3e
What is #694e3e in RGB, HSL and CMYK?
In RGB, #694e3e is rgb(105, 78, 62), in HSL hsl(22, 26%, 33%) and in CMYK 0%, 26%, 41%, 59%.
What colors pair well with #694e3e?
#694e3e pairs well with cream, faded olive, and muted terracotta, which soften its dark brown base while preserving a warm, vintage feel in packaging, editorial layouts, and earthy brand palettes.
What makes #694e3e look warm or cool?
#694e3e reads as a warm-leaning brown because its muted red and earthy brown character outweighs the gray undertone, though its low saturation keeps it restrained rather than rich or orange. That balance suits serious, natural, and vintage-inspired visual systems.
Is #694e3e readable on white or black?
#694e3e has a 7.60:1 contrast ratio on white and 2.75:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.