#69470D Hex Color
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#69470d is a dark, muted brown with warm golden and earthy undertones. Its low lightness creates a serious, grounded mood suited to vintage branding, coffee packaging, agriculture, tobacco, and artisan products. Use it as a supporting tone with cream or dusty blue, since large areas can feel heavy. The hex code #69470d supports clear white text at about 8.4:1 contrast.
Questions about #69470d
What is #69470d in RGB, HSL and CMYK?
In RGB, #69470d is rgb(105, 71, 13), in HSL hsl(38, 78%, 23%) and in CMYK 0%, 32%, 88%, 59%.
What colors pair well with #69470d?
#69470d pairs well with cream, warm white, dusty blue, and muted sage, which soften its dark, golden-brown base without competing for attention in branding and editorial layouts where the brown acts as an anchor. Use cream for refined contrast or dusty blue for a cooler, more balanced palette.
Does #69470d feel warm or cool?
#69470d reads as a warm brown because its red and green channel values are much higher than its blue channel value, creating golden, earthy undertones and a grounded visual character across most screens and neutral backgrounds. It feels serious rather than bright or playful.
Where can designers use #69470d?
#69470d works best as a supporting color in coffee packaging, vintage-inspired layouts, agricultural materials, tobacco branding, and artisan goods, where its dark brown base can add weight, warmth, and visual hierarchy. Use lighter backgrounds to keep compositions from feeling heavy.
Is #69470d readable on white or black?
#69470d has a 8.37:1 contrast ratio on white and 2.50:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.