#693E40 Hex Color
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Muted and warm, #693e40 is a dark red with brown undertones and very low saturation. Its dusty, matte finish brings seriousness and mystery to moody branding, wine packaging, and formal layouts. Use it as a supporting tone or dark background with warm cream, while white text remains highly readable. The hex code is #693e40.
Questions about #693e40
What is #693e40 in RGB, HSL and CMYK?
In RGB, #693e40 is rgb(105, 62, 64), in HSL hsl(357, 26%, 33%) and in CMYK 0%, 41%, 39%, 59%.
What colors pair well with #693e40?
Warm cream and pale neutrals pair well with #693e40, balancing its brown undertones while preserving a restrained mood; brighter backgrounds create clearer separation, while muted accents keep the overall palette cohesive and understated.
Does #693e40 work with white text?
Yes, #693e40 offers strong contrast with white text because its dark value keeps lettering distinct, making it suitable for headings, buttons, and panels; its contrast is approximately 9:1, which clears WCAG AA and AAA thresholds for normal text.
Does #693e40 read as warm or cool?
#693e40 reads as warm because its red base is softened by brown undertones, giving the shade a dusty, serious character rather than a vivid or energetic red, which suits restrained and formal visual systems.
Is #693e40 readable on white or black?
#693e40 has a 8.88:1 contrast ratio on white and 2.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.