#693E25 Hex Color
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#693e25 is a dark, muted brown with warm red and earthy undertones. Its low lightness creates a serious, grounded mood suited to vintage branding, coffee packaging, tobacco, and artisan products. Use it as a supporting tone beside cream or muted sage; white text remains highly readable on it. The hex code is #693e25.
Questions about #693e25
What is #693e25 in RGB, HSL and CMYK?
In RGB, #693e25 is rgb(105, 62, 37), in HSL hsl(22, 48%, 28%) and in CMYK 0%, 41%, 65%, 59%.
What colors pair well with #693e25?
#693e25 pairs well with cream, muted sage, and terracotta, creating balanced palettes that soften its dark warmth while preserving an earthy mood; cream adds calm contrast, sage adds natural freshness, and terracotta reinforces its vintage character.
Is #693e25 readable on white or black?
#693e25 has a 9.06:1 contrast ratio on white and 2.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.