#693E19 Hex Color

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Hex color #693e19 graphic
#693e19 is a dark, muted brown with warm red and ochre undertones. Its low lightness creates a serious, grounded mood, while its earthy warmth suits coffee, chocolate, tobacco, craft, and organic branding. Use it as a supporting tone or moody background; white text remains highly readable with about a 9.1:1 contrast ratio. The hex code is #693e19.

Questions about #693e19

What is #693e19 in RGB, HSL and CMYK?
In RGB, #693e19 is rgb(105, 62, 25), in HSL hsl(28, 62%, 25%) and in CMYK 0%, 41%, 76%, 59%.
Is #693e19 a warm or cool color?
#693e19 is a warm, dark brown because its red and ochre undertones add earthy heat despite its low lightness and muted saturation. It creates a grounded, serious mood suited to coffee, chocolate, tobacco, craft, and organic visual themes.
What colors pair well with #693e19?
#693e19 pairs well with cream, warm beige, muted ochre, and soft sage because lighter or subdued tones balance its depth without competing with its earthy warmth. Use brighter accents sparingly when you want the brown to remain the visual anchor.
Is #693e19 readable on white or black?
#693e19 has a 9.11:1 contrast ratio on white and 2.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.