#668B77 Hex Color
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Muted and ashy, #668b77 is a medium green with gray undertones and low saturation. Its matte character supports understated branding for sustainability, pharmacy, finance, and gardening, especially as a supporting tone beside warm cream or dark brown. The hex code #668b77 also works in UI backgrounds, with black text providing about 5.5:1 contrast for readable body copy.
Questions about #668b77
What is #668b77 in RGB, HSL and CMYK?
In RGB, #668b77 is rgb(102, 139, 119), in HSL hsl(148, 15%, 47%) and in CMYK 27%, 0%, 14%, 45%.
Which colors pair well with #668b77?
#668b77 pairs well with warm cream, terracotta, and dark brown, which balance its cool gray cast with warmth while preserving its subdued, natural character in branding, layouts, and UI backgrounds.
Is #668b77 warm or cool?
#668b77 reads as a muted, slightly cool green because its gray undertones reduce warmth and saturation, conveying restraint, stability, and an earthy calm suited to sustainability, gardening, finance, and pharmacy-related visual systems.
Is #668b77 readable on white or black?
#668b77 has a 3.80:1 contrast ratio on white and 5.52:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.