#660318 Hex Color

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Hex color #660318 graphic
This deep wine red carries a somber intensity. The hex code for this shade is #660318. Because it sits so dark, use it as a base background for moody interfaces where white typography creates excellent contrast. It feels more grounded than bright red, making it ideal for formal branding or luxury packaging. This tone pairs well with soft gold accents instead of stark white.

Questions about #660318

What is #660318 in RGB, HSL and CMYK?
In RGB, #660318 is rgb(102, 3, 24), in HSL hsl(347, 94%, 21%) and in CMYK 0%, 97%, 76%, 60%.
What design styles suit #660318?
This tone thrives in high-end, luxury branding where a grounded, authoritative presence is required. It works exceptionally well in moody web interfaces as a primary background, provided you use high-contrast typography to maintain readability and impact.
What color accents work best with #660318?
While stark white can feel jarring, this deep wine red pairs beautifully with soft gold or cream accents. These warmer, muted tones balance the inherent darkness of #660318, creating a sophisticated palette that feels intentional and elegant.
Is #660318 readable on white or black?
#660318 has a 13.19:1 contrast ratio on white and 1.59:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.