#654039 Hex Color
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#654039 is a dark, muted reddish brown with warm maroon undertones and a dusty, matte finish. Its low saturation creates a serious, mysterious mood suited to wine branding, formal layouts, and autumn palettes. Use it as a supporting tone beside cream or muted gold, since large areas can feel heavy. White text has about 9.0:1 contrast. The hex code is #654039.
Questions about #654039
What is #654039 in RGB, HSL and CMYK?
In RGB, #654039 is rgb(101, 64, 57), in HSL hsl(10, 28%, 31%) and in CMYK 0%, 37%, 44%, 60%.
What colors pair well with #654039?
The best pairings for #654039 are cream, muted gold, soft beige, and warm off-white, which lighten its heavy warmth while preserving its maroon undertones and dusty character in a balanced, understated palette. These combinations suit editorial layouts, wine-inspired branding, and autumn designs.
Does #654039 look warm or cool?
#654039 reads as warm because its muted red and maroon undertones shift the brown base toward earthy, wine-like warmth rather than blue or gray in typical digital and print palettes. Its low saturation keeps that warmth subdued and serious.
Is #654039 readable on white or black?
#654039 has a 8.95:1 contrast ratio on white and 2.34:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.