#63401F Hex Color
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#63401f is a dark, muted brown with warm earthen undertones and a dusty, low-saturation finish. Its serious, grounded character suits vintage branding, coffee packaging, tobacco, chocolate, and artisan products. Use this hex code as a supporting tone with cream or muted sage, or as a moody background with white text, which achieves about 9.2:1 contrast.
Questions about #63401f
What is #63401f in RGB, HSL and CMYK?
In RGB, #63401f is rgb(99, 64, 31), in HSL hsl(29, 52%, 25%) and in CMYK 0%, 35%, 69%, 61%.
What colors pair well with #63401f?
Cream, muted sage, and terracotta pair well with #63401f, balancing its dark brown base with lighter, softer, or warmer contrast in packaging, branding, editorial layouts, and product labels without making the palette feel harsh or overly bright.
What mood does #63401f create in a design?
#63401f creates a serious, grounded mood through its dark, dusty brown appearance and warm earthen undertones, making it suitable for vintage-inspired branding, coffee packaging, chocolate products, tobacco themes, and other artisan-focused designs.
Is #63401f readable on white or black?
#63401f has a 9.19:1 contrast ratio on white and 2.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.