#4D90B7 Hex Color

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Hex color #4d90b7 graphic
#4d90b7 is a muted, cool blue with soft gray undertones and medium lightness. Its restrained saturation suggests trust and reliability, making it useful for finance, healthcare, technology, and government branding. Use it as a supporting tone with navy or warm sand. The hex code #4d90b7 supports black text at about 6.0:1 contrast.

Questions about #4d90b7

What is #4d90b7 in RGB, HSL and CMYK?
In RGB, #4d90b7 is rgb(77, 144, 183), in HSL hsl(202, 42%, 51%) and in CMYK 58%, 21%, 0%, 28%.
What colors pair well with #4d90b7?
Pair #4d90b7 with navy for a dependable, low-key blue palette, or warm sand for softer contrast and a more inviting feel. White and light gray keep the combination clean, while charcoal can add readable, grounded text.
Does #4d90b7 feel warm or cool?
#4d90b7 reads as a cool, muted blue because its blue hue is softened by gray undertones and restrained saturation. That balance suggests trust, calm, and reliability, making it a practical choice for finance, healthcare, technology, and government-facing designs.
Is #4d90b7 readable on white or black?
#4d90b7 has a 3.50:1 contrast ratio on white and 5.98:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.