#4D4640 Hex Color
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A dark, muted brown with ashy gray undertones, #4d4640 feels serious, grounded, and slightly gloomy. Its low saturation suits moody backgrounds, vintage layouts, coffee or chocolate packaging, and artisan branding. Use it as a dominant base with warm cream or dusty terracotta accents. As a hex code, #4d4640 also provides strong contrast for white text, including small body copy.
Questions about #4d4640
What is #4d4640 in RGB, HSL and CMYK?
In RGB, #4d4640 is rgb(77, 70, 64), in HSL hsl(28, 9%, 28%) and in CMYK 0%, 9%, 17%, 70%.
What colors pair well with #4d4640?
#4d4640 pairs well with warm cream, dusty terracotta, muted sage, and aged brass, which bring out its earthy warmth without losing its restrained, smoky character. Use cream for space and terracotta or brass as smaller accents.
Does #4d4640 read as warm or cool?
#4d4640 reads warm-neutral because its brown base carries subdued red and yellow undertones, while its gray cast lowers saturation. That balance keeps it grounded rather than cozy or reddish, especially beside crisp white or cool gray.
Is #4d4640 readable on white or black?
#4d4640 has a 9.26:1 contrast ratio on white and 2.26:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.