#499AD4 Hex Color

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Hex color #499ad4 graphic
A restrained and unsaturated blue, #499ad4 communicates professional stability. It avoids the intensity of primary tones, making it a reliable choice for finance or tech interfaces where clarity matters. This shade pairs well with warm slate grays to ground the palette. The hex code offers strong contrast, meaning you can safely use black body text over it for optimal legibility.

Questions about #499ad4

What is #499ad4 in RGB, HSL and CMYK?
In RGB, #499ad4 is rgb(73, 154, 212), in HSL hsl(205, 62%, 56%) and in CMYK 66%, 27%, 0%, 17%.
What design styles work best with #499ad4?
The unsaturated, reliable nature of #499ad4 makes it perfect for corporate tech and financial service branding. It feels more mature than a primary blue, allowing you to use it as a trustworthy primary accent without overwhelming the layout.
Is #499ad4 readable on white or black?
#499ad4 has a 3.06:1 contrast ratio on white and 6.85:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.