#494632 Hex Color

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Hex color #494632 graphic
Dark and muted, #494632 is a yellow-olive tone with earthy brown undertones and a matte, almost gray finish. The hex code suits moody backgrounds, outdoor branding, military-inspired layouts, and organic product packaging. Use it as a supporting dark base with warm cream or terracotta accents, since its low saturation can look muddy beside similar neutrals. White text has strong contrast.

Questions about #494632

What is #494632 in RGB, HSL and CMYK?
In RGB, #494632 is rgb(73, 70, 50), in HSL hsl(52, 19%, 24%) and in CMYK 0%, 4%, 32%, 71%. Browse more shades of gray with names and hex codes.
What colors pair well with #494632?
#494632 pairs well with warm cream, muted terracotta, and dusty blush because their lighter or warmer values keep the dark olive from looking flat. Use cream for space, terracotta for contrast, and blush for a softer editorial accent.
Is #494632 warm or cool?
#494632 reads as a warm, earthy neutral because its yellow-olive base and brown undertone outweigh the restrained green cast. Its low saturation keeps that warmth subdued, making it feel more grounded than fresh or botanical in most palettes.
Where should designers use #494632?
#494632 works best as a dark supporting tone or large background field in moody layouts, outdoor branding, and organic packaging. Pair it with lighter neutrals for readable text, because nearby low-contrast olives can make fine details disappear.
Is #494632 readable on white or black?
#494632 has a 9.52:1 contrast ratio on white and 2.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.