#494323 Hex Color
Dusty olive with serious depth
Dark, muted yellow-olive, #494323 has a dusty, earthy character with low saturation and heavy depth. It brings seriousness and mystery to military, construction, outdoor, and organic branding. Use it as a supporting tone with warm cream or rust, since large areas can look muddy. White text reads clearly with about 10:1 contrast. The hex code is #494323.
Questions about #494323
What is #494323 in RGB, HSL and CMYK?
In RGB, #494323 is rgb(73, 67, 35), in HSL hsl(51, 35%, 21%) and in CMYK 0%, 8%, 52%, 71%.
What colors pair well with #494323?
Is #494323 a warm or cool color?
#494323 reads as warm rather than cool because its muted olive base carries a strong yellow-brown bias. Low saturation softens that warmth, giving it an earthy, practical, and serious mood rather than a bright or playful one.
Is #494323 readable on white or black?
#494323 has a 9.95:1 contrast ratio on white and 2.11:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.