#490D91 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This deep, saturated violet possesses a commanding presence that works well for moody branding or dark UI backgrounds. Because it is so dark, white text offers excellent legibility with a contrast ratio of 12.0:1. Pair #490d91 with electric lime or soft teal to break up its serious tone. The hex code for this intense purple is #490d91.
Questions about #490d91
What is #490d91 in RGB, HSL and CMYK?
In RGB, #490d91 is rgb(73, 13, 145), in HSL hsl(267, 84%, 31%) and in CMYK 50%, 91%, 0%, 43%.
What colors pair best with the deep violet of #490d91?
High-contrast pairings like electric lime or soft teal work exceptionally well to break up the serious, moody nature of #490d91. Because this violet is so dark, pairing it with bright, punchy accents creates a balanced and visually engaging interface.
Is #490d91 readable on white or black?
#490d91 has a 12.00:1 contrast ratio on white and 1.74:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.