#480018 Hex Color
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#480018 is a dark, muted maroon-red with warm wine undertones and a shadowy, serious mood. Its depth suits luxury branding, formal layouts, sports graphics, and autumn themes, while restrained use prevents large areas from feeling heavy. Use it as a dominant background with white text, which achieves about 16.3:1 contrast. The hex code is #480018.
Questions about #480018
What is #480018 in RGB, HSL and CMYK?
In RGB, #480018 is rgb(72, 0, 24), in HSL hsl(340, 100%, 14%) and in CMYK 0%, 100%, 67%, 72%.
What colors pair well with #480018?
#480018 pairs well with white for crisp contrast, warm beige for a softer luxury feel, and muted sage or terracotta for an earthy palette. Use lighter partners generously because the maroon-red can make a palette feel heavy.
Does #480018 feel warm or cool?
#480018 reads as a warm maroon-red because its wine undertones lean toward red rather than blue. Its low brightness creates a serious, formal mood, while the muted saturation keeps it more restrained than a vivid crimson.
Where does #480018 work best?
#480018 works best as a background, border, headline, or accent in luxury branding, formal layouts, sports graphics, and autumn themes. On large surfaces, balance its depth with generous light space and white text.
Is #480018 readable on white or black?
#480018 has a 16.29:1 contrast ratio on white and 1.28:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.