#4474B4 Hex Color
Steady blue, built for trust
A muted, medium-dark blue with a gray cast. #4474b4 reads steady rather than flashy, which suits finance, healthcare, and tech branding where trust matters. Its low saturation keeps large areas from feeling loud, and white text clears the 4.5:1 contrast bar for body copy. Pair it with warm sand or muted coral to lift the coolness, and treat it as a dominant base color.
Questions about #4474b4
What is #4474b4 in RGB, HSL and CMYK?
In RGB, #4474b4 is rgb(68, 116, 180), in HSL hsl(214, 45%, 49%) and in CMYK 62%, 36%, 0%, 29%.
What colors pair well with #4474b4?
Is #4474b4 readable on white or black?
#4474b4 has a 4.76:1 contrast ratio on white and 4.40:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.