#40A770 Hex Color
Steady Green for Grounded, Trustworthy Design
Reach for this muted green when a project calls for eco branding, pharmacy, or finance work. The hex code #40a770 has a medium-dark lightness and restrained saturation, so it reads stable rather than flashy. It works best as a dominant base in a 60/30/10 palette and flatters cream or deep plum more than stark white. Black text passes contrast on it at about 7.0:1, so body copy stays readable.
Questions about #40a770
What is #40a770 in RGB, HSL and CMYK?
In RGB, #40a770 is rgb(64, 167, 112), in HSL hsl(148, 45%, 45%) and in CMYK 62%, 0%, 33%, 35%.
What colors pair well with #40a770?
Cream, deep plum, and warm sand all flatter #40a770, and a charcoal gray works well for text or UI chrome on top of it. Its low saturation keeps these pairings from clashing.
Is #40a770 readable on white or black?
#40a770 has a 3.00:1 contrast ratio on white and 6.97:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.