#402C1D Hex Color
Warm brown with quiet depth
#402c1d is a dark, muted brown with warm red undertones and low saturation. Its matte depth suggests seriousness, resilience, and understated comfort, making it effective for coffee, chocolate, tobacco, artisan, and vintage branding. Use it as a supporting tone beside cream or faded blue; white text reads clearly on this hex code in dark interfaces and bold layouts.
Questions about #402c1d
What is #402c1d in RGB, HSL and CMYK?
In RGB, #402c1d is rgb(64, 44, 29), in HSL hsl(26, 38%, 18%) and in CMYK 0%, 31%, 55%, 75%.
What colors pair well with #402c1d?
#402c1d pairs well with cream, warm white, faded blue, and muted terracotta because these colors lighten its dark, red-brown base while preserving an earthy, vintage mood that works well in packaging, interiors, and editorial layouts.
Is #402c1d warm or cool?
#402c1d reads as a warm brown because its red undertones add visual heat, while its low saturation and dark value keep the effect restrained, serious, and grounded rather than bright or rustic.
Is #402c1d readable on white or black?
#402c1d has a 13.15:1 contrast ratio on white and 1.59:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.