#3B729D Hex Color
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#3b729d is a cool, moderately muted blue with gray undertones and medium-dark lightness. Its restrained character supports trust and reliability in security, finance, healthcare, and government branding. Use it as a dominant interface or brand base, with white text for accessible body copy at about 5.1:1 contrast. The hex code for this color is #3b729d.
Questions about #3b729d
What is #3b729d in RGB, HSL and CMYK?
In RGB, #3b729d is rgb(59, 114, 157), in HSL hsl(206, 45%, 42%) and in CMYK 62%, 27%, 0%, 38%.
What colors pair well with #3b729d?
#3b729d pairs well with white, soft gray, and charcoal for calm contrast, while warm accents such as terracotta or muted gold add energy without overpowering its cool blue base in interfaces and brand systems.
Is #3b729d a warm or cool color, and what mood does it create?
#3b729d reads as a cool blue because its gray undertones temper saturation and warmth, giving the medium-dark shade a restrained character that can communicate trust, reliability, and calm in interfaces, identity systems, and professional communication.
Is #3b729d readable on white or black?
#3b729d has a 5.14:1 contrast ratio on white and 4.07:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.