#3B0031 Hex Color
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Forget candy pink: #3b0031 is a dark plum that keeps only a trace of magenta sweetness. Its low lightness makes it a dependable base for nightlife branding and cosmetic packaging, where a soft peach accent keeps it from going muddy. As a hex code it handles small white body text well, passing WCAG AA with contrast near 17:1.
Questions about #3b0031
What is #3b0031 in RGB, HSL and CMYK?
In RGB, #3b0031 is rgb(59, 0, 49), in HSL hsl(310, 100%, 12%) and in CMYK 0%, 100%, 17%, 77%.
What colors pair well with #3b0031?
Soft peach, dusty gold, and dusty rose all lift #3b0031 without fighting its darkness. For sharper contrast in text or accents, try a pale lavender or warm cream instead of pure white.
Does #3b0031 read warm or cool?
It leans warm despite its gloomy depth. The red-heavy magenta base gives it a plum warmth that cooler purples lack, which suits romance, confectionery, and intimate product design.
Is #3b0031 readable on white or black?
#3b0031 has a 17.06:1 contrast ratio on white and 1.23:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.