#3A7095 Hex Color

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Hex color #3a7095 graphic
This unsaturated, cool-toned blue feels steady and professional. It sits at a mid-range lightness that works well for branding in finance, law, or secure technology interfaces. Because #3a7095 provides sufficient contrast for small body text, it functions effectively as a base color or a reliable secondary accent. Pair it with soft, warm grays to soften its serious, corporate edge. The hex code for this shade is #3a7095.

Questions about #3a7095

What is #3a7095 in RGB, HSL and CMYK?
In RGB, #3a7095 is rgb(58, 112, 149), in HSL hsl(204, 44%, 41%) and in CMYK 61%, 25%, 0%, 42%.
What colors pair best with #3a7095 for a corporate palette?
To soften the serious nature of #3a7095, pair it with warm gray or a crisp off-white to maintain a modern, clean look. Using muted sand as an accent adds a subtle organic balance, preventing the cool blue from feeling too clinical in financial or legal branding contexts.
Is #3a7095 readable on white or black?
#3a7095 has a 5.34:1 contrast ratio on white and 3.93:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.