#398AC4 Hex Color

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Hex color #398ac4 graphic
#398ac4 is a cool, moderately muted blue with a clear, slightly gray cast and medium-light value. Its steady appearance supports trust and reliability in security, finance, healthcare, and technology branding. Use the hex code as a supporting brand color or interface surface, pairing it with charcoal and warm white. Black text reaches about 5.6:1 contrast.

Questions about #398ac4

What is #398ac4 in RGB, HSL and CMYK?
In RGB, #398ac4 is rgb(57, 138, 196), in HSL hsl(205, 55%, 50%) and in CMYK 71%, 30%, 0%, 23%.
Which colors pair well with #398ac4?
Charcoal, warm white, and muted navy pair well with #398ac4, balancing its cool blue cast while preserving a calm, dependable feel across interface backgrounds, buttons, dashboards, and supporting brand accents.
Is #398ac4 a warm or cool color?
#398ac4 reads as a cool, moderately muted blue because its blue base carries a slight gray cast. That steadiness makes it suitable for calm, dependable interfaces and brand accents, especially beside warm white or neutral backgrounds.
Is #398ac4 readable on white or black?
#398ac4 has a 3.74:1 contrast ratio on white and 5.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.