#396893 Hex Color
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A muted, slate-like blue, #396893 feels professional and steady. This unsaturated tone avoids the aggression of bright primaries, making it ideal for corporate interfaces or security-focused branding where clarity matters. The hex code #396893 provides sufficient contrast for readable body text against a white background. It pairs well with warm sandy neutrals to ground the cool, industrial feel.
Questions about #396893
What is #396893 in RGB, HSL and CMYK?
In RGB, #396893 is rgb(57, 104, 147), in HSL hsl(209, 44%, 40%) and in CMYK 61%, 29%, 0%, 42%.
What colors best complement #396893 in a design system?
Why is #396893 considered a good choice for corporate branding?
This color avoids the high-energy intensity of bright primary blues, projecting instead a sense of stability, calm, and institutional trust. Its unsaturated nature ensures it remains readable and unobtrusive, which is critical for security software or financial dashboards where user focus is paramount.
Is #396893 readable on white or black?
#396893 has a 5.87:1 contrast ratio on white and 3.57:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.