#390709 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#390709 is an unsaturated, dusty maroon that feels somber and intense. Because it is so dark, this color functions best as a sophisticated background in moody branding or dark mode interfaces. White text pops against this shade with excellent legibility. Pair it with metallic gold or muted cream to soften its severity. The hex code #390709 provides a serious, heavy foundation for your design.
Questions about #390709
What is #390709 in RGB, HSL and CMYK?
In RGB, #390709 is rgb(57, 7, 9), in HSL hsl(358, 78%, 13%) and in CMYK 0%, 88%, 84%, 78%.
What colors pair best with #390709?
This deep shade creates a sophisticated look when paired with muted cream or metallic gold accents. Because #390709 is so dark and saturated, adding lighter, neutral tones helps soften its severity while maintaining a clean, professional aesthetic for your layout.
Is #390709 suitable for text on dark backgrounds?
Using #390709 as a background color is highly effective for dark mode designs, but avoid using it as a text color. White text provides the necessary high-contrast legibility against this deep maroon base, ensuring your content remains readable and accessible.
Is #390709 readable on white or black?
#390709 has a 17.37:1 contrast ratio on white and 1.20:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.