#36789B Hex Color
Cool blue with quiet confidence
Muted and cool, #36789b is a medium-dark blue with subtle gray and green undertones. Its restrained saturation gives interfaces a dependable, controlled feel, making it useful for finance, security, healthcare, and technology branding. Use it as a supporting background or primary color with white text, which reaches about 4.9:1 contrast. The hex code is #36789b.
Questions about #36789b
What is #36789b in RGB, HSL and CMYK?
In RGB, #36789b is rgb(54, 120, 155), in HSL hsl(201, 48%, 41%) and in CMYK 65%, 23%, 0%, 39%.
What colors pair well with #36789b?
#36789b pairs well with white and charcoal for clean contrast, while warm neutrals or muted terracotta accents balance its cool blue-green undertones, and pale blue or muted teal create a calmer, related palette.
Does #36789b look warm or cool?
#36789b reads as a cool blue because its medium-dark base is softened by restrained saturation and subtle gray-green undertones. That combination feels dependable and controlled rather than bright or energetic, which suits focused digital interfaces.
Is #36789b readable on white or black?
#36789b has a 4.86:1 contrast ratio on white and 4.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.