#354CBA Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Strong and cool-toned, #354cba is a saturated medium-dark blue with a slight violet cast. Its vivid depth brings energy and authority to finance, technology, security, and government branding. Use it as a dominant UI background or bold call-to-action color, with white text reading clearly at about 7.3:1 contrast. The hex code for this color is #354cba.
Questions about #354cba
What is #354cba in RGB, HSL and CMYK?
In RGB, #354cba is rgb(53, 76, 186), in HSL hsl(230, 56%, 47%) and in CMYK 72%, 59%, 0%, 27%.
Does #354cba read as a warm or cool color?
#354cba reads as a cool, saturated blue because its blue base and slight violet cast emphasize crispness, depth, and visual authority rather than the warmth associated with yellow, orange, or red undertones. It can make interfaces feel focused and dependable.
What colors pair well with #354cba?
#354cba pairs well with white, pale blue, soft lavender, and cool gray because lighter, restrained companions balance its saturated blue-violet depth without competing for attention in interfaces, layouts, and branded graphics. Use the lightest options for backgrounds or text.
Is #354cba readable on white or black?
#354cba has a 7.25:1 contrast ratio on white and 2.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.