#350070 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark and saturated, #350070 is a cool dark purple with violet undertones and a serious, mysterious character. Its strong depth suits moody branding, gaming interfaces, spiritual themes, and luxury packaging. Use it as a dominant dark base with lilac or warm gold accents, while white text remains highly legible at about 15.2:1 contrast. The hex code is #350070.
Questions about #350070
What is #350070 in RGB, HSL and CMYK?
In RGB, #350070 is rgb(53, 0, 112), in HSL hsl(268, 100%, 22%) and in CMYK 53%, 100%, 0%, 56%.
What colors pair well with #350070?
#350070 pairs well with lilac and warm gold, while white provides strong contrast, creating a cool, dramatic palette for interfaces, packaging, and branding that needs a serious or mysterious mood.
Where does #350070 work best?
#350070 works best as a dominant dark base for moody branding, gaming interfaces, spiritual themes, and luxury packaging, especially when balanced with lighter accents or clear white text to preserve hierarchy and readability.
Is #350070 readable on white or black?
#350070 has a 15.15:1 contrast ratio on white and 1.38:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.