#3490A3 Hex Color
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#3490a3 is a muted, cool cyan with a medium-dark value and subtle green undertones. Its restrained saturation feels refreshing and focused, making it useful for technology, communication, and aerospace branding. Use it as a supporting color with warm coral or pale sand. Black text achieves about 5.7:1 contrast. The hex code for this color is #3490a3.
Questions about #3490a3
What is #3490a3 in RGB, HSL and CMYK?
In RGB, #3490a3 is rgb(52, 144, 163), in HSL hsl(190, 52%, 42%) and in CMYK 68%, 12%, 0%, 36%.
What colors pair well with #3490a3?
#3490a3 pairs well with warm coral, pale sand, and restrained neutrals, creating gentle contrast while preserving its cool, focused character across digital interfaces, presentations, product visuals, and technology-oriented brand palettes. Use coral sparingly as an accent and sand for larger surfaces.
Does #3490a3 read as a warm or cool color?
#3490a3 reads as a cool cyan because its blue base is softened by subtle green undertones, not warmed by red or yellow, giving it a refreshing, composed appearance across most digital palettes. Its muted saturation keeps it calm rather than neon-bright.
Is #3490a3 readable on white or black?
#3490a3 has a 3.70:1 contrast ratio on white and 5.66:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.