#34302B Hex Color
Grounded dark ashy brown with moody warmth

This dark, ashy brown reads serious and grounded, offering a moody alternative to black. The hex code #34302b recalls rich coffee or aged materials. It provides high contrast for white text, holding a 13.1:1 ratio. Avoid using it across expansive surfaces, as it tends to turn muddy. Instead, use this shade as a textured background or a sophisticated anchor for organic branding and craft-focused designs.
Questions about #34302b
What is #34302b in RGB, HSL and CMYK?
In RGB, #34302b is rgb(52, 48, 43), in HSL hsl(33, 9%, 19%) and in CMYK 0%, 8%, 17%, 80%.
When should I use #34302b instead of pure black?
Use #34302b when you need a softer, more organic anchor that feels less harsh than standard black. It acts as an excellent neutral for typography or backgrounds that require a serious, artisanal mood without the clinical flatness of true black.
Is #34302b readable on white or black?
#34302b has a 13.09:1 contrast ratio on white and 1.60:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.