#3171B4 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
#3171b4 is a moderately muted, cool blue with a medium-dark value and restrained saturation. Its steady, reliable character suits finance, technology, healthcare, government, and security branding, especially as a supporting tone beside white or soft gray. White text provides about 5.1:1 contrast, making this hex code suitable for small body text and clear interface labels.
Questions about #3171b4
What is #3171b4 in RGB, HSL and CMYK?
In RGB, #3171b4 is rgb(49, 113, 180), in HSL hsl(211, 57%, 45%) and in CMYK 73%, 37%, 0%, 29%.
What colors pair well with #3171b4?
It pairs well with white and soft gray for clean contrast, while charcoal can deepen a restrained interface; muted blues or cool neutrals preserve its dependable feel without competing with the medium-dark blue.
Why does #3171b4 read as a cool blue?
#3171b4 reads as cool because its blue hue carries restrained saturation and lacks warm red or yellow undertones, giving it a steady, professional feel beside white, soft gray, and other cool neutrals.
Is #3171b4 readable on white or black?
#3171b4 has a 5.05:1 contrast ratio on white and 4.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.