#301D12 Hex Color
Deep brown with quiet red warmth
A dark, heavily muted brown, #301d12 has faint red undertones and a matte, almost ashy finish. Its low lightness creates a serious, grounded mood suited to coffee, tobacco, artisan, and vintage branding. Use it as a dominant background with warm cream accents; white text remains highly legible, with about 16:1 contrast. The hex code is #301d12.
Questions about #301d12
What is #301d12 in RGB, HSL and CMYK?
In RGB, #301d12 is rgb(48, 29, 18), in HSL hsl(22, 45%, 13%) and in CMYK 0%, 40%, 63%, 81%.
What colors pair well with #301d12?
Warm cream pairs especially well with #301d12, softening its near-black depth while preserving a rich, earthy feel; muted copper or terracotta can add restrained warmth without overpowering the brown in packaging, editorial layouts, and warm interface backgrounds.
Is #301d12 readable on white or black?
#301d12 has a 16.02:1 contrast ratio on white and 1.31:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.