#301C09 Hex Color
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#301c09 is a near-black brown with significant depth and heavy desaturation. It functions as a warmer, softer alternative to pure black for dark UI backgrounds. Because of its intense darkness, white text provides excellent readability against this color. Designers often use this shade to establish a serious, premium mood in artisan branding. The hex code for this grounded brown is #301c09.
Questions about #301c09
What is #301c09 in RGB, HSL and CMYK?
In RGB, #301c09 is rgb(48, 28, 9), in HSL hsl(29, 68%, 11%) and in CMYK 0%, 42%, 81%, 81%.
Is #301c09 a good replacement for pure black in web design?
Yes, #301c09 serves as a warmer, more approachable alternative to standard black for UI backgrounds and text. Using this deep brown creates a premium, artisan aesthetic that feels less harsh on the eyes while maintaining strong contrast for white typography.
What colors pair well with the deep tone of #301c09?
Is #301c09 readable on white or black?
#301c09 has a 16.20:1 contrast ratio on white and 1.29:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.