#301728 Hex Color

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Hex color #301728 graphic
This dark, desaturated magenta feels moody and mysterious. Its dusty undertones make #301728 an excellent base for branding that needs a serious or sophisticated edge. Because it is so dark, use it sparingly as a 10% accent color to avoid overwhelming a design. It creates a stark, high-contrast look when paired with crisp white text, ensuring excellent readability for interface elements.

Questions about #301728

What is #301728 in RGB, HSL and CMYK?
In RGB, #301728 is rgb(48, 23, 40), in HSL hsl(319, 35%, 14%) and in CMYK 0%, 52%, 17%, 81%.
How should I use #301728 in interface design?
Use #301728 sparingly as a 10% accent color to avoid overwhelming your layout. It pairs effectively with crisp white text to create a high-contrast, professional look that ensures excellent readability for UI components like buttons or headers.
What colors pair best with #301728?
This deep shade creates a balanced look when paired with soft neutrals like cream or light beige. For a bolder contrast, combine it with muted gold or sage green, which emphasizes the sophisticated, dusty undertones of the magenta base.
Is #301728 readable on white or black?
#301728 has a 16.42:1 contrast ratio on white and 1.27:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.