#301216 Hex Color
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Dark and heavily muted, #301216 is a reddish tone with ashy brown undertones and very low lightness. Its gloomy weight suits moody branding, sports graphics, romance, and caution-focused designs. Use it as a dominant background with warm ivory or dusty rose accents; white text remains highly legible. The hex code is #301216.
Questions about #301216
What is #301216 in RGB, HSL and CMYK?
In RGB, #301216 is rgb(48, 18, 22), in HSL hsl(352, 45%, 13%) and in CMYK 0%, 63%, 54%, 81%.
What colors pair well with #301216?
Warm ivory, dusty rose, and muted mauve pair well with #301216, balancing its deep red-brown base with lighter, softer accents; terracotta adds warmth for a more tonal, earthy palette in branding or editorial layouts.
Does #301216 read as a warm or cool color?
#301216 reads as a warm, dark red because its reddish base is softened by ashy brown undertones rather than blue or violet, giving it a grounded, serious mood instead of a bright, fiery appearance.
Is #301216 readable on white or black?
#301216 has a 17.15:1 contrast ratio on white and 1.22:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.