#300172 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
Dark and highly saturated, #300172 is a cold purple with a rich violet cast. Its low lightness creates a serious, mysterious mood suited to luxury branding, spiritual themes, and moody interfaces. Use the hex code as a dominant background with white text, which reaches about 15.3:1 contrast, or reserve it for strong accents against pale neutrals.
Questions about #300172
What is #300172 in RGB, HSL and CMYK?
In RGB, #300172 is rgb(48, 1, 114), in HSL hsl(265, 98%, 23%) and in CMYK 58%, 99%, 0%, 55%.
Is #300172 a warm or cool purple?
#300172 reads as a cool purple because its strong violet cast leans toward blue rather than red. Its deep value and high saturation give it a serious, mysterious, and refined character in dark interfaces or dramatic branding.
What colors pair well with #300172?
Pair #300172 with white, pale neutrals, and soft lavender for a polished palette, or add warm gold and muted peach accents to balance its cool violet cast; use darker colors sparingly because they can reduce readability.
Is #300172 readable on white or black?
#300172 has a 15.29:1 contrast ratio on white and 1.37:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.