#2C2723 Hex Color
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#2c2723 is a deeply muted, ashy brown that functions as a sophisticated near-black. Because of its dark, desaturated quality, it serves as a grounded background color for moody, organic branding or vintage packaging. Pair it with crisp white text, as the high contrast ratio ensures excellent readability. It reads heavy and serious, so avoid using it as a primary fill in smaller UI components.
Questions about #2c2723
What is #2c2723 in RGB, HSL and CMYK?
In RGB, #2c2723 is rgb(44, 39, 35), in HSL hsl(27, 11%, 15%) and in CMYK 0%, 11%, 20%, 83%.
How should I use #2c2723 in branding or web design?
#2c2723 functions best as a sophisticated, near-black alternative for backgrounds where you want a grounded, organic feel without the starkness of pure black. It offers excellent readability for white typography, making it a reliable choice for high-end, minimal UI layouts.
What colors pair well with #2c2723?
This ashy brown pairs beautifully with warm, muted neutrals like creamy beige or soft off-white to create a subtle, vintage-inspired contrast. You can also ground it with earthy, saturated tones like burnt orange or muted sage for a natural, grounded palette.
Is #2c2723 readable on white or black?
#2c2723 has a 14.77:1 contrast ratio on white and 1.42:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.