#28B567 Hex Color

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Hex color #28b567 graphic
Bright and strongly saturated, #28b567 is a medium green with a fresh blue undertone. Its lively intensity suits sustainability brands, pharmacy interfaces, garden products, and clear calls to action. Use it as a supporting color or small accent beside warm white and charcoal. Black text remains highly legible, with about a 7.9:1 contrast ratio. The hex code is #28b567.

Questions about #28b567

What is #28b567 in RGB, HSL and CMYK?
In RGB, #28b567 is rgb(40, 181, 103), in HSL hsl(147, 64%, 43%) and in CMYK 78%, 0%, 43%, 29%.
Is #28b567 a warm or cool green?
#28b567 reads as a cool-leaning, blue-undertoned green, giving it a fresh and energetic appearance while staying especially clear in digital interfaces and small accent areas against neutral backgrounds. It pairs well with warm white and charcoal.
Does #28b567 work with black or white text?
Black text on #28b567 has roughly a 7.9:1 contrast ratio, exceeding WCAG AA and AAA thresholds for normal text; white text is only about 2.7:1, so avoid it for small or essential copy.
Is #28b567 readable on white or black?
#28b567 has a 2.65:1 contrast ratio on white and 7.89:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.