#287CC4 Hex Color
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Neither navy nor electric, this medium blue sits in a muted middle ground. The hex code #287cc4 carries a slight gray cast that keeps it steady rather than flashy, which is why it turns up in finance, healthcare, and government branding. It works best as a primary brand color or UI base. Black text passes AA contrast on it at 4.8:1.
Questions about #287cc4
What is #287cc4 in RGB, HSL and CMYK?
In RGB, #287cc4 is rgb(40, 124, 196), in HSL hsl(208, 66%, 46%) and in CMYK 80%, 37%, 0%, 23%.
What colors pair well with #287cc4?
Warm earth tones like terracotta and sand give its grayed undertone a pleasant lift, while charcoal keeps things corporate. Avoid pairing it with bright cyan, which makes it look dull by comparison.
Is #287cc4 readable on white or black?
#287cc4 has a 4.40:1 contrast ratio on white and 4.77:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.