#28241F Hex Color

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Hex color #28241f graphic
This dark, desaturated brown leans heavily into grey. Because it is so muted, this shade acts as a serious background that allows lighter elements to pop. White text sits clearly against this color, offering a high 15.4:1 contrast ratio. Designers often use it for vintage branding or organic packaging, as it grounds compositions with a heavy, somber presence. The hex code for this color is #28241f.

Questions about #28241f

What is #28241f in RGB, HSL and CMYK?
In RGB, #28241f is rgb(40, 36, 31), in HSL hsl(33, 13%, 14%) and in CMYK 0%, 10%, 22%, 84%.
Where should I use #28241f in my design?
#28241f works best as a primary background color for vintage branding, organic packaging, or websites aiming for a somber, grounded aesthetic. It provides exceptional contrast for white or cream-colored text, ensuring high readability while maintaining a professional and serious atmosphere.
What colors pair well with #28241f?
This dark brown pairs beautifully with muted, lighter tones like off-white or soft beige to create a clean, high-contrast look. For an organic, nature-inspired palette, consider combining it with subtle sage green or a dusty terracotta accent.
Is #28241f readable on white or black?
#28241f has a 15.41:1 contrast ratio on white and 1.36:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.