#278DA7 Hex Color
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#278da7 sits in cyan territory but reads soft rather than electric. Its muted saturation and mid lightness give it a cool, steady feel suited to tech branding, communication tools, and children’s products. Black text reaches about 5.5:1 contrast on it, so small body copy stays readable. Pair it with warm coral, or learn what colors make gray to build softer muted companions from this hue.
Questions about #278da7
What is #278da7 in RGB, HSL and CMYK?
In RGB, #278da7 is rgb(39, 141, 167), in HSL hsl(192, 62%, 40%) and in CMYK 77%, 16%, 0%, 35%.
What colors pair well with #278da7?
Warm coral, terracotta, and sand bring out the cool side of #278da7 without clashing, while deep navy gives it a quieter, more corporate feel. Avoid pale pastels next to it; they tend to look washed out.
Is #278da7 readable on white or black?
#278da7 has a 3.85:1 contrast ratio on white and 5.45:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.