#278699 Hex Color
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Sitting between teal and sky blue, this muted cyan carries the feel of deep ocean water on an overcast day. Its low saturation keeps it grounded and easy to look at, so it works well as a dominant base in tech and productivity interfaces. The hex code #278699 is cool in temperature, with a green undertone that stops it from reading like a default corporate blue. Pair it with warm sand or coral accents for contrast, or use it behind black text, which passes WCAG AA at roughly 5.0:1.
Questions about #278699
What is #278699 in RGB, HSL and CMYK?
In RGB, #278699 is rgb(39, 134, 153), in HSL hsl(190, 59%, 38%) and in CMYK 75%, 12%, 0%, 40%.
What colors pair well with #278699?
Warm sand, coral, and soft cream all bring out the cool depth in #278699 without clashing. For a tighter palette, try navy and pale gray for a calm, layered look.
Is #278699 readable on white or black?
#278699 has a 4.23:1 contrast ratio on white and 4.95:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works only for large text (24px, or 18.5px bold) and on black it works for body text. Try other pairs in the contrast checker.