#277696 Hex Color

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Hex color #277696 graphic
Muted and cool, #277696 is a medium-dark blue with a subtle green undertone. Its moderate saturation gives interfaces a steady, reliable feel without brighter blue’s intensity. Use it as a dominant UI or branding color for finance, security, and technology, pairing it with warm white or rust accents. The hex code #277696 supports white body text at about 5.1:1 contrast.

Questions about #277696

What is #277696 in RGB, HSL and CMYK?
In RGB, #277696 is rgb(39, 118, 150), in HSL hsl(197, 59%, 37%) and in CMYK 74%, 21%, 0%, 41%.
What colors pair well with #277696?
Warm white and rust accents pair well with #277696 because they balance its cool blue-green undertone with gentle warmth, while charcoal or muted sand can support a restrained palette without competing with the dominant blue.
Is #277696 a warm or cool color?
#277696 reads as a cool blue because its blue base is softened by a subtle green undertone rather than yellow or red. Its moderate saturation keeps it composed and reliable, so it feels calmer and less intense than a brighter primary blue.
Is #277696 readable on white or black?
#277696 has a 5.09:1 contrast ratio on white and 4.11:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it works only for large text (24px, or 18.5px bold). Try other pairs in the contrast checker.