#274472 Hex Color
Online color picker to view shades, tints, color codes, and complementary colors
This unsaturated, deep blue carries a serious and authoritative tone. Its muted quality makes it a reliable choice for corporate branding or institutional design. Because of its excellent contrast ratio against white text, #274472 functions well as a primary background color. It feels heavy and stable, so pair it with warm accents like cream or mustard yellow to prevent the palette from feeling too cold.
Questions about #274472
What is #274472 in RGB, HSL and CMYK?
In RGB, #274472 is rgb(39, 68, 114), in HSL hsl(217, 49%, 30%) and in CMYK 66%, 40%, 0%, 55%.
What colors best complement #274472 in a design project?
#274472 pairs exceptionally well with warm, muted tones to offset its inherent coolness. Try incorporating creamy off-whites or soft mustard yellow accents to create a balanced, approachable palette that feels less rigid while maintaining a sophisticated, stable aesthetic for your interface.
Is #274472 readable on white or black?
#274472 has a 9.73:1 contrast ratio on white and 2.15:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it works for body text and on black it is too faint for text. Try other pairs in the contrast checker.