#24AD74 Hex Color
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Not a pale sage or deep forest tone, #24ad74 is a medium green with a slight blue undertone and a confident saturation. The hex code reads best as a supporting tone or accent in eco, finance, and wellness branding rather than a full background, where it can feel heavy. Black text hits about 7.3:1 contrast on it, so it holds up behind small type. Warm neutrals keep it from turning clinical.
Questions about #24ad74
What is #24ad74 in RGB, HSL and CMYK?
In RGB, #24ad74 is rgb(36, 173, 116), in HSL hsl(155, 66%, 41%) and in CMYK 79%, 0%, 33%, 32%.
What text color works best on #24ad74?
Black text is the safe choice. At roughly 7.3:1 contrast, #24ad74 clears WCAG AA for small body text with black, while white text falls short of AA and works only for large decorative type, if at all.
What colors pair well with #24ad74?
Warm neutrals like sand or cream flatter it, and darker partners such as charcoal give it depth without stealing attention. Bright yellows tend to compete with its saturation, so use them sparingly.
What does #24ad74 convey in branding?
It reads as stable and safe, which is why eco, pharmacy, and finance brands lean on greens in this range. The blue undertone keeps it grounded rather than playful, so it suits brands built on reliability.
Is #24ad74 readable on white or black?
#24ad74 has a 2.87:1 contrast ratio on white and 7.30:1 on black. WCAG asks for 4.5:1 for body text and 3:1 for large text, so on white it is too faint for text and on black it works for body text. Try other pairs in the contrast checker.